Tag Archives: chip heath
Attention! Attention! A test of your attention.
The Heath brothers have written in Made to Stick that our brains are more like a sieve than a sponge. Instead of soaking up what catches our eye, we’re more likely to strain out things that don’t catch our attention, … Continue reading
Posted in All Life Lenses
Tagged assessment, attention, chip heath, christopher chabris, dan heath, daniel simons, made to stick
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