The Heath brothers have written in Made to Stick that our brains are more like a sieve than a sponge. Instead of soaking up what catches our eye, we’re more likely to strain out things that don’t catch our attention, leaving behind the big chunky bits in the sieve that is our brain.
Watch the clip below and follow the instructions, then read on …
Did you see the gorilla? If you did, a hearty thump on a hairy chest to you. If not, we can commiserate together. I was so focused on the white t’s, thinking there was some kind of trick, that I didn’t see the hairy beast.
If big, hairy apes don’t get caught in the sieve I wonder what else we miss. And what impact that has on our work, our coworkers, our clients, ourselves.
Find out more about Daniel Simons and Christopher Chabris’ work at the Invisible Gorilla.