Tag Archives: jose miguel
Laying it bare – monthly round up of February Life Lenses™ blog posts
We’re laying it bare. Stripping it down. Peeking in on & playing with perspective. In this monthly round up you’ll find the Life Lenses™ blog posts laid bare for the month of February. Get bare, dive in deep and take … Continue reading
Posted in All Life Lenses
Tagged assumptions, guerrilla marketing, jose miguel, perspective, shaun mclane, wired magazine
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How do you get guerrillas to demobilize? By appealing to their human side
Jose Miguel's Wired article 'How I Tamed Guerrillas with Guerilla Marketing' speaks for itself, in its quest to turn perspective on its head. The setting? Deep in the Columbian jungle. The problem? Getting Guerrillas to demobilize. The answer? Appealing to … Continue reading
Posted in Heart Life Lenses
Tagged guerrilla marketing, jose miguel, wired magazine
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