Open the door (literally) et voila!

April 2nd, 2015

Door to another cityMagic.

Open the door to a whole new perspective.


German Town Tricks Neo-Nazis Into Marching Against Themselves

March 19th, 2015
Photo Credit: Gemma Maree via Compfight cc

Photo Credit: Gemma Maree via Compfight cc

Surprise!  Hate to burst your bubble (not really) …

This is a brilliant example of perspective bending, innovative table turning, humourous social change effecting…

On November 15th, neo-Nazis walked through the streets of Wunsiedel. We could not stop them – but we could make them walk for something meaningful: and that is how for the first time a right-wing memorial march became a charity walk – without knowing of the participants. For every meter they walked, €10 went to EXIT-Deutschland – a Nazi opt-out programme. The result: €10.000 and lots of surprised right-wing extremists. But we believe there is more to come. With your support. Engage against neo-Nazis – in everyday life, online or with a donation.

Original source: Huffington Post


A home for the homeless

March 12th, 2015

Empowerment plan sleeping bagVeronika Scott, CEO & Founder of the Empowerment Plan invented the EMPWR coat / sleeping bag / catchall bag.  Talk about turning perspective inside out.

The EMPWR coat is a water-resistant and self-heating jacket, which can transform into a sleeping bag, or be worn as an over-the-shoulder bag when not in use. The coat is constructed of upcycled automotive insulation, fabric from Carhartt, and other materials provided by generous donors.

The Empowerment Plan can produce 1,000 coats on a budget of $100,000. Our studies show that for each 1,000 coats distributed, we can save 14 lives and reduce healthcare costs by $58,800 annually. Also, each recipient of an EMPWR Coat will make at least one less emergency room visit per year due to hypothermia. Assuming an average cost of $4,200 per visit, we estimate reduced healthcare costs of $58,800 for every 1,000 coats we distribute. Each year approximately 7% of homeless individuals die from hypothermia. Our coat reduces this statistic by over 20%.

It costs $100 to sponsor a coat, which covers the cost of labor, materials, and overhead expenses. Our goal this year is to produce and distribute 6,500 coats across the United States and Canada. 


The ultimate peek into another’s perspective

March 5th, 2015

Peek User TestingPrepare to have your mind blown.

The folks at User Testing have created the ultimate peek into another’s perspective.  Wondering what people think of your website?  How they navigate it?  What they think & feel while using it?

Search no more.

Get a peek into the mind of your users. See and hear a 5-minute video of a real person using your site or app. It’s super fast and totally free.

1. Go to the site Peek User Testing,

2. Optional: Be charmed by the rolling eyeballs in the logo which follow your cursor,

3. Submit your website (or someone else’s if you prefer) &

4. You’ll get an email with a link to a video of someone interacting with your website.

Cool huh!  Talk about climbing into the perspective of someone else.

Hold on for the ride.