Research in the Journal of Consumer Research found a correlation between how heavy the shopping bag you’re carrying is with your stress level. The heavier the bag, the more we tend to feel stressed.
“We found that carrying a heavy load leads consumers to feel that an unrelated event is more important and more stressful,” said Dr Meng Zhang, who led the study.
It’s an interesting perspective. When applied to women’s purses, does it mean that those of us who consider ourselves prepared (one woman quoted in a similar article carries shoe polish – ‘just in case’) are indeed weighing ourselves down?
Food for thought. Carry that thought around for a while & muse upon it.
Source: The Telegraph.