Studying entrepreneurship without doing it ….


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Studying entrepreneurship without doing it

…is like studying the appreciation of music without listening to it, says Seth Godin.

The cost of setting up a lemonade stand (or whatever metaphorical equivalent you dream up) is almost 100% internal. Until you confront the fear and discomfort of being in the world and saying, “here, I made this,” it’s impossible to understand anything at all about what it means to be a entrepreneur. Or an artist.

Similarly, can someone who’s not a parent know what it’s like to be up 3 nights in a row with a sick baby?  Not truly.  Can someone learn how to swim without ever getting wet.  No.

Does that mean it should stop us from trying to understand ‘other’ as best we can?

Absolutely not.

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